Hakkasan London Instagram Rebrand
Introducing a fresh and modern take on Hakkasan London's Instagram presence. Our redesign concept focuses on elevating the brand's unique fusion of traditional Chinese cuisine with contemporary flair, creating a visually stunning and cohesive feed that captures the essence of Hakkasan's dining experience. With a refined color palette, striking typography, and high-quality imagery, our redesign invites followers on a journey through Hakkasan's world-class culinary offerings and luxurious ambiance. From exquisite dim sum to handcrafted cocktails, Hakkasan London's Instagram feed is the ultimate destination for foodies and trendsetters alike.
We designed custom illustrations for this project, each with the purpose to visually represent the morals and pillars Hakkasan stands on. Each illustration is used in our instagram rebrand above as a highlight cover.
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In 2001, the Michelin-starred, modern Chinese cuisine restaurant brand was born in London. Today, Hakkasan has 10 locations worldwide throughout Europe, the U.S., Middle East and Asia with additional locations opening soon in Istanbul, Turkey and Muscat, Oman.
Disclaimer: This is a concept project. We do not own the rights to any official assets used (logo and images included).