Privacy Policy

Last updated: 5th September 2024

At Why Brand Why, we are committed to safeguarding the privacy of our clients, website visitors, and all individuals whose data we process. This Privacy Policy outlines how we collect, use, store, and protect your personal information, and explains your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following personal data:

  • Contact Information: Name, email address, phone number, postal address.

  • Business Information: Company name, job title, and any details provided to us to facilitate our services.

  • Payment Information: Bank details or payment method details (processed securely via third-party payment providers).

  • Usage Data: Information about how you interact with our website, such as IP address, browser type, and pages visited.

  • Project Data: Any data or materials you provide in connection with your project, such as brand guidelines or design assets.

2. How We Use Your Information

We use the information collected for the following purposes:

  • Service Delivery: To provide and manage the services you request, including website design, branding, and marketing services.

  • Communication: To respond to your enquiries, provide project updates, and notify you of any changes to our services or policies.

  • Billing and Payments: To process transactions and manage accounts.

  • Marketing: With your consent, to send promotional emails about new services or offers. You can opt out of marketing communications at any time.

  • Website Analytics: To analyse website traffic and improve the functionality and user experience of our site.

3. Legal Basis for Processing

We process your personal data based on one of the following legal grounds:

  • Performance of a Contract: To deliver the services agreed upon in our contract with you.

  • Legitimate Interest: To manage our business, such as improving our services and ensuring security.

  • Consent: For marketing communications and any other processing for which you’ve given explicit consent.

  • Legal Obligation: To comply with applicable laws and regulations.

4. How We Share Your Information

We do not sell, rent, or trade your personal data. However, we may share your data with:

  • Service Providers: Third-party companies that provide us with services such as payment processing, hosting, or analytics.

  • Legal Authorities: If required by law, or if necessary to protect our rights, property, or safety.

  • Business Transfers: In the event of a merger, acquisition, or asset sale, personal data may be transferred to the acquiring entity.

5. Data Retention

We will retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including any legal or accounting requirements. Once your data is no longer needed, we will securely delete or anonymise it.

6. Security of Your Data

We take the security of your personal information seriously. We employ a range of technical and organisational measures to protect your data against unauthorised access, alteration, or destruction. This includes encryption, secure servers, and regular security audits.

7. International Data Transfers

We may transfer your personal data to countries outside the UK or European Economic Area (EEA). In such cases, we ensure that appropriate safeguards, such as standard contractual clauses, are in place to protect your data.

8. Your Rights

Under the UK GDPR, you have several rights concerning your personal data:

  • Right to Access: You can request a copy of the personal data we hold about you.

  • Right to Rectification: You can ask us to correct any inaccuracies in your personal data.

  • Right to Erasure: You can request the deletion of your personal data, subject to certain conditions.

  • Right to Restrict Processing: You can ask us to limit how we process your data in certain situations.

  • Right to Data Portability: You can request that your data be transferred to another service provider in a machine-readable format.

  • Right to Object: You can object to the processing of your data based on legitimate interests or direct marketing.

To exercise any of these rights, please contact us using the details below.

9. Cookies

Our website uses cookies to enhance the user experience and provide relevant information. Cookies are small text files stored on your device when you visit our website. For more information about our cookie usage and how to manage them, please see our Cookie Policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page, and where appropriate, we will notify you by email or through our website.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Why Brand Why
Email: info@whybrandwhy.com
Address: 124 City Road, London, United Kingdom, EC1V 2NX

Alternatively, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we are not handling your data in accordance with the law.